In the fight for public education, the forces of standardization and privatization are running scared.

They’ve faced more pushback in the last few years – especially in the last few months – than in a decade.

The Opt Out movement increases exponentially every year. Teach for America is having trouble getting recruits. Pearson’s stock is plummeting. The NAACP and Black Lives Matter have both come out strongly against increasing charter schools.

So what’s a corporate education reformer to do?

Answer: Change the narrative.

They can’t control the facts, so instead they try to control the story being told about the facts.

It’s a classic propaganda technique. As Malcolm X put it:

“If you’re not careful, the newspapers will have you hating the people who are being oppressed, and loving the people who are doing the oppressing.”

Their story goes like this – yes, there is a battle…