The ‘advertorial’ is, in my opinion, the lowest form of advertising.  Perhaps you’ve never heard this word before, but you have surely nearly fallen for this kind of deceit when reading what you think is a newspaper article with a flashy headline before noticing, in small print, the words ‘advertisement.’

An ‘Advertorial’

Education Week used to be the gold standard in education reporting.  I can remember how proud I was in October 1995 when, at just 25 years old, I got my first ‘published’ article in a ‘real’ publication, Education Week’s Teacher Magazine, for a piece I wrote called ‘Natural Born Teacher.’  Over the next six years, I was always so proud whenever I’d get a piece accepted into either Teacher Magazine or Education Week.

As the internet grew and Twitter gained popularity, I joined and of course followed Education Week.  Though I’ve found Education Week to be generally slanted…